In December, CTTC reinvigorated its SEM campaign, which generates high-quality traffic to CTTC’s main site, visitcalifornia.com. CTTC’s search strategy leads to increased visibility on search engines and more consumers visiting the site. A test campaign ran for two months, then re-launched in April with a more fine-tuned strategy aimed at providing marketing support across the state and specifically targeting out-of state visitors. This search engine optimization (SEO) strategy allows CTTC to better market to out-of-state visitors, which are more valuable due to spending. The search campaign generated over 143,000 clicks and nearly 7,500 actions taken on visitcalifornia.com, such as ordering a Visitor’s Guide. 

Wine & Food Campaign
CTTC continued promoting California’s wine and food offerings on LandofWineandFood.com with new blogs, featured destinations and itineraries. A monthly newsletter drew 250,000 consumers across the world to fresh new site content, and the regional sweepstakes continued through the end of 2008, resulting in over 50,000 entries.