DIRECT LINE TO CONSUMERS

NEW CWCS OPEN TO VISITORS!
Visitors to and through California can mark their maps with two new CWC stops in Truckee and Tulare. The High Sierra’s first CWC is set in Truckee’s historic train depot, with easy highway access and close proximity to a bounty of winter and summer activities. The Tulare CWC, in the Central Valley, is located in the Heritage Complex at the International Agri-Center, visible from Highway 99. The center shares a location with the Farm Equipment Museum and AgVentures, an interactive learning center.
Direct Line to Consumers

The California Welcome Centers (CWCs) promote the entire state and their immediate areas, encouraging travelers to stay longer. CWCs provide destination, attractions, performing arts and accommodations information from throughout the state, among other resources. In 2008-2009, the CWCs focused on education and outreach with a presence at major tourism conferences, in addition to training and funding resources.

CWC Summer Research
California Tourism worked with CSU students to survey over 2,000 consumers visiting 10 of the CWCs.

  • 21% of the groups surveyed included local residents, 27% included residents from other areas of California, 51% had visitors from out-of-state, and 23% included international visitors.
  • 86% stopped by the CWC to pick up maps, brochures or publications.
  • 55% stopped to receive help from CWC staff.
  • 31% stopped to receive information on other regions of California.
  • 84% were traveling for pleasure.
  • 66% learned something new about California from their CWC visit.
  • 64% learned something new about the local area.
  • Visitors stayed in California an average of 8.4 nights.
  • All CWCs received extremely high service ratings in all categories. On a scale of 1-5, the average for each service was at least a 4.
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