DEVELOPING THE CALIFORNIA PRODUCT

CTTC brings together rural constituencies under the California umbrella and unifies efforts to promote natural, cultural and heritage tourism. In 2008-2009, California’s eight rural regions made increased usage of their matching funds, with new and exciting programs and educational workshops across the state.
Developing the California Product

California Getaway Tour
In addition to matching rural funds, CTTC funds multi-regional projects. In 2009, CTTC debuted a branded 27-foot Airstream trailer as its booth at the Amgen Tour of California Lifestyle Festivals. Covered with images of rural California, this program also included state and national partners. On its "California Getaway Tour," the mobile California Welcome Center also traveled to the Stockton Asparagus Festival, Arroyo Grande Strawberry Festival and Sunset Celebration Weekend. Nearly 20,000 Visitor’s Guides and other collateral were distributed, with more events on the horizon.

Culture & Heritage In CA
The California Cultural and Heritage Tourism Corps (CCHTC) assists with and enhances cultural and heritage resource preservation and tourism promotion. CCHTC’s 5th Annual Symposium attracted nearly 200 cultural and heritage industry experts and partners, with sessions focused on supporting cultural and heritage destinations and attractions in the current troubled economic climate. With topics such as turning cultural capital into economic capital, the Symposium was full of ready-to-use ideas for converting cultural and heritage attractions into real dollars for communities.

New For 2008–2009!

  • Purchased an eight-page ad spread in the premiere edition of The Cultural Traveler (circ. 40,000), available in museum gift shops around the country.
  • Expanded grant and funding resources via a new section in Insights Online.
  • Held a Preserve America Summit in conjunction with the 5th Annual Symposium, teaching industry how to apply for Preserve America status.
  • Provided greater visibility of rural regions in international programs.
  • Supported 12 cultural and heritage workshops to educate local businesses on turning cultural treasures into economic capital, based on each region’s unique tourism offerings.
Related Images: