Through print inserts, CTTC extends the reach of industry stakeholders throughout California, enabling them to showcase their destinations in high-profile publications. More than 30 partners joined CTTC to produce "Inside Scoop," which reached 950,000 readers of Travel + Leisure, National Geographic Traveler and Food & Wine; 215,000 readers of the Vancouver Sun; 50,000 American Express cardholders; over 3 million subscribers to Dunhill Vacation News and Air Canada e-newsletters; and 2 million Travelocity.com users. The spring insert, "An Insider’s Guide to the Land of Wine & Food," reached a total audience of nearly 2.6 million through Gourmet and Conde Nast Traveler magazines and Web promotions.