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INSIDE INSIGHTS
PRESIDENT & CEO'S MESSAGE
ABOUT CALIFORNIA TOURISM
REACHING HOUSEHOLDS WORLDWIDE
TRAVEL MATTERS!
STAYING THE COURSE WITH LAYERED MESSAGING
REACHING OUT ONLINE
BOOSTING PARTNER DOLLARS
VACATION PLANNERS FOR CONSUMERS
SHINING THE LIGHT
DEVELOPING THE CALIFORNIA PRODUCT
DIRECT LINE TO CONSUMERS
CRITICAL INDUSTRY SEGMENT
INTERNATIONAL MARKETING EFFORTS
ON THE HORIZON
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