In an effort to support a key consumer-centric industry that is not part of CTTC’s assessed businesses, CTTC continues to endorse the Golf California program. CTTC supports this program by integrating golf editorial content in its print and online marketing vehicles, such as the 2008 California Road Trips and visitcalifornia.com/golf. 

Golf California provides a variety of advertising, sponsorship and promotional opportunities to the golf industry under the CTTC brand, including: 

• A dedicated California golf guide (California Golf: The Best of California Golf).
• Online exposure on visitcalifornia.com/golf, travel4golf.net and through monthly e-newsletters
• Press opportunities via CTTC press releases and media events
• Representation and distribution of golf guides at consumer golf shows, golf retail outlets, high-end charity and corporate events nationwide, and CTTC-attended trade shows and events.

The Golf California program was formed to connect with the golf traveler through a dedicated golf marketing program. California golf guides have been produced almost every year since 2003. In 2008-2009, CTTC promoted golf courses, resorts and partners at visitcalifornia.com/golf, the 2008 San Francisco and 2009 New York Media Receptions, and the California Golf guide. 

• 08/09 Golf Guide advertising partners: 29
• Golf courses listed in the 08/09 Golf Guide: 190
• Trade shows attended in 2009: 19 (vs. 15 in 2008)
  • Total attendees: 160,000 (vs. 135,000 in 2008)
  • Newsletter signups at trade shows: average 100 per show
• Unique users to visitcalifornia.com/golf page: 6,930 (July-Dec. 08)

• Increased partner participation in the golf program
• Distribution of California Golf guide at trade shows
• Lead generation from consumer and media trade shows
• Add consumer travel shows to the winter schedule, extending reach to more travelers (vs. just to golfers)
• Web traffic to visitcalifornia.com/golf