As a direct result of the findings determined during the 2001 California Tourism Marketing Act Referendum, CTTC contracts with six consultants to meet with the more than 100 assessed businesses within their respective regions each month. The Marketing Representatives educate the assessed businesses within the region on cooperative programs, participation in trade shows, publications, upcoming conferences, and other marketing programs. Marketing Representatives are also asked to represent CTTC programs at local and regional workshops and forums where the constituency group is interested in tourism development. The regional representative directs all billing/assessment calls to designated assessment personnel.

• Participate in regularly scheduled CTTC staff/marketing representative conference calls.
• Place and execute a minimum of number calls (dependent on numbers of assessed businesses in a representative’s region) to assessed businesses within a region on a monthly basis. Calls consist of educating business on CTTC marketing programs and upcoming events, trade shows, etc.
• Arrange and execute a minimum number of one-on-one meetings each month with assessed businesses.
• Research and attend a minimum number of monthly industry meetings/events such as: restaurant group meetings, retailer association, local hotel council, or any other meeting that reaches the assessed business community/groups.
• Keep detailed information regarding meetings, update database contacts and frequently communicate with CTTC staff regarding communications and contacts to the assessed businesses.
• Field calls from businesses regarding CTTC as needed/appropriate.
• Research and inform CTTC on speaking/podium time available at industry meetings/venues.
• Coordinate, with CTTC staff, two annual meetings/events in region for CTTC to showcase programs and events to all assessed businesses within the region.

For fiscal year 2007-2008, CTTC’s six field representatives participated in over 1,300 calls; hundreds of e-mails; over 100 events; nearly 1,000 on-site visits; and numerous presentations. This program has proven itself extremely important to the viability of CTTC through the passage of the 2007 referendum by a 91% approval.

For 2009-2010, CTTC has recognized the need to tie both trade and media fams to the Field Representatives as a way to not only provide education, but to bring high-level exposure to individual assessed businesses throughout each marketing representative’s region. Therefore, both Trade and Communications staff will be working with representatives to build itineraries, lead fams and suggest destinations and activities.

To communicate with and educate assessed businesses about marketing opportunities with the CTTC and benefits of the CTTC as a statewide marketing organization.