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| Cooperative Promotions |
CTTC continues to monitor the effectiveness of all co-op programs, especially during the recessionary climate. Decreases in industry participation due to lack of funds for advertising are expected, and will drive CTTC’s co-op marketing strategies throughout the fiscal year. CTTC is actively polling its co-op partners to determine which promotions will have enough participation to maintain their existence, and plans to focus on those promotions that help the industry the most, and those where the industry needs the most support.
The Fun Spots, golf, shop and parks co-ops, relatively low-budget items for CTTC, are likely to move forward, although CTTC is focused on ways to use existing resources and platforms to increase reach for lowered costs. CTTC also continues to integrate co-ops into all other facets of programming, such as Communications and Travel Trade. Tracking measures for cooperative promotions include partner ROI and satisfaction, Web traffic, leads, press/media equivalency, and number of partners. |
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