Tourism Marketing Awards

California tourism organizations were honored in June at the California Conference on Tourism for outstanding marketing, advertising and public relations campaigns. An awards committee composed of marketing professionals with tourism experience selected the top two finalists in each of the eight categories from all entries received. The winners were selected by conference attendees prior to the awards ceremony luncheon. Congratulations to all the winners!

Best Overall Integrated Marketing Campaign
Mammoth Mountain Ski Area and David & Goliath: “Play Big”
California Academy of Sciences: “Opening Launch Campaign”

Best of Show - Peoples Choice
San Diego Convention and Visitors Bureau: "Road to Happiness"

Best Broadcast Advertisement - Radio
LEGOLAND California Resort: “Supplies”

Best Broadcast Advertisement - TV
San Diego Convention and Visitors Bureau: “Road to Happiness”

Best Cooperative Marketing Campaign
San Francisco Convention and Visitors Bureau: “ArtSF”

Best Print Piece
Monterey Bay Aquarium: “Some Experiences Follow You Home”

Best Public Relations Campaign
California Academy of Sciences: “New York press launch for the new CA Academy of Sciences”

Best Sustainability Marketing Campaign
California Academy of Sciences: “Opening Launch-Outdoor Campaign”

Best Visitor’s Guide or Brochure
North Lake Tahoe Resort Association: “North Lake Tahoe 08-09 Vacation Planner”

Best Web Interactive
Monterey County Convention and Visitors Bureau: www.SeeMonterey.com 

Other finalists include Big Bear Lake Resort Association, "Planet Snow" (Best Broadcast Advertisement - Radio); Monterey Bay Aquarium, "Puddles" (Best Broadcast Advertisement - TV); Mammoth Mountain Ski Area and David & Goliath, "Mammoth Mountain/Horizon Air Launch Campaign" (Best Cooperative Marketing Campaign); Mammoth Mountain Ski Area and David & Goliath, "Playing Big with the California Mountain Lifestyle" (Best Print Piece); Anza-Borrego Resort/Submitted by Brice & Associates, "La Casa del Zorro Desert Resort/Anza-Borrego Desert" (Best Public Relations Campaign); City of Indian Wells, "City of Indian Wells 'Go Green'" (Best Sustainability Marketing Campaign); Mono County Tourism & Film Commission, "Motor Touring in the Eastern Sierra, Mono County California Scenic Backroad Tours" (Best Visitor's Guide or Brochure); and Mono County Tourism & Film Commission, "Mono County Website redesign project for www.monocounty.org" (Best Web Interactive).