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Meeting Materials
Commission and Marketing Meeting – October 2, 2009
Marketing Advisory Meeting
Public Affairs
- Public Affairs Overview
- CTTC National Leadership
- Travel Leadership Summit & Industry Reception
- State Tourism Director of the Year
- State Policy Initiatives
- California Sustainable Tourism Symposium
- Community Outreach
- Community Outreach Calendar
- Community Outreach Stats
- U.S. Travel Association 2009 Priorities
Domestic
- Brand Advertising Overview
- 09/10 National TV Campaign
- 09/10 National Print Campaign
- 09/10 Southwest Airlines Co-op
- Interactive Overview
- Web Site Enhancements
- Search Engine Marketing
- California Fives
- Online Travel Agency Custom Sponsorships
- Web Site Core Content Initiative
Research
- Research Overview
- 2008-2009 Brand Advertising ROI Matrix
- Domestic Spring 2009 Ad Reach & Effectiveness
- Canada Spring 2009 Ad Reach & Effectiveness
- U.K. Spring 2009 Ad Reach & Effectiveness
- Consumer Web Sites Evaluation
Publications
Communications
- Communications Overview
- Domestic Media Relations Outreach
- Domestic Media Relations Press Releases
- Los Angeles Media Reception
- National Tourism Week SpendTom.com Promotion
- Tourism Industry Web Site
Travel Trade
Rural
- Rural Overview
- Rural Tourism Program
- California Cultural & Heritage Tourism Corps
- CCHTC's 6th Annual Symposium
- Scenic Byways Program
California Welcome Centers
Global
- U.K. Overview
- Mail Newspaper Partnership
- London Outdoor & Underground
- Visitcalifornia.co.uk Developments
- Sunday Times Travel Magazine
- Inside Luxury Travel
- Market Overview
- Japan Overview
- Japan Brand Advertising
- “California TV” Widget – Digital Campaign
- Japan Travel Trade Sales Mission
- “Sideways” Media Event
- Market Overview
- South Korea Overview
- Korean Sales Mission
- Hotel California Microsite
- Cosmopolitan Travel Book
- Market Overview
- Germany Overview
- CeBIT Trade Fair Media Coverage
- CeBIT Trade Fair Media Report
- Toom/Dertour Co-op
- Wetter.com Online Promotion
- Canusa Online Publication
- Market Overview
- Australia/New Zealand Overview
- California Snow Consumer Campaign
- Delta Airlines Australia Launch
- Captain’s Catalogue New Zealand
- Market Overview
- Canada Overview
- 09/10 Canada Brand Advertising
- 09/10 Canada Media Plan
- Canada Media Relations
- Canada Media Lunches
- Mexico Overview
- Volaris LAX Flight Launch
- ARLAG Trade Show
- Southern California Media Fam
- Market Overview
- China Overview
- Tour Operator Road Shows
- Product Development Fam
- California Travel Meals
- Market Overview
Financials
Administration
Click here to download the full binder for October 2, 2009.
PR Symposium Meeting – August 6, 2009
Rural Tourism Meeting – April 27, 2009
- Agenda - April 27, 2009
- CTTC Rural Tourism Program Efforts
- Rural Tourism Report Card
- Rural Tourism Action Plans
- Draft Rural RFP
Commission and Marketing Meeting – April 28, 2009
Marketing Advisory Meeting
Public Affairs
- Public Affairs Overview
- CTTC National Leadership
- CTTC National Leadership slides
- State Policy Initiatives
- Community Outreach
- Community Outreach Stats
- Amgen Tour of California
- California Sustainable Tourism Symposium
Domestic
Research
- 2008 Tourism Impacts
- 2008 Complete Domestic Advertising ROI Highlights
- 2008-09 Winter Advertising Reach & Effectiveness
Publications
Communications
- Domestic Media Relations Outreach
- Domestic Media Relations Press Releases
- Domestic Public Relations RFP
- Domestic Media Fams
- New York Media Reception
- Advertising Added Value
- Tourism Industry Web Site
Travel Trade
Rural
- Rural Tourism Program
- CTTC Rural Tourism Program Efforts
- California Cultural & Heritage Tourism Corps
- CCHTC's 5th Annual Symposium
California Welcome Centers
Global
UK
- U.K. Brand Advertising - TV
- U.K. Winter 2008-09 Ad Reach & Effectiveness
- British Airways Partnership
- Telegraph.co.uk Partnership
- U.K. Sales & Media Day
- U.K. Trade Co-op Campaigns 2009
- Summary of Accomplishments
Japan
- Japan Brand Advertising (Phase 4)
- Japan Advertising Effectiveness Research
- Japan Communications
- Japan Technology
- Japan Travel Trade Co-op Programs
- Summary of Accomplishments
South Korea
- Korea Communications
- Korea Consumer Co-op Promotions
- Korea E-marketing Promotions
- Korea Travel Trade Co-op Promotions
- Summary of Accomplishments
Germany
- ITB Berlin
- Toom/DERTOUR Co-op
- German Web Site: visitcalifornia.de
- Wetter.com Online Promotion
- Germany Media Fam
- Meier's Weltreisen Ski Fam
- Summary of Accomplishments
Australia
- Discover America Road Shows 2009
- V Australia Inaugural Flight Events
- V Australia Media Fam
- Hawaiian Airlines Lake Tahoe Ski Fam
- Summary of Accomplishments
Canada
- Spring 2009 Canada National Cable TV Campaign
- Canada Media Relations
- Canadian Group Media Fam
- California Wine Fair Canadian Tour
Mexico
- ExpoVacaciones 2009 Trade Show
- Mexico Key Media Fam
- California Day: Key Partners Lunch
- Summary of Accomplishments
China
- Premiere Events: Guangzhou
- Premiere Events: Shanghai
- Premiere Events: Beijing
- Summary of Accomplishments
Secondary/Emerging
Financials
Administration
Click here to download the full binder for April 28, 2009.
Commission and Marketing Meeting – January 28, 2009
Public Affairs
- Public Affairs Overview
- CTTC National Leadership
- CTTC National Leadership slides
- US Travel Association Leadership
- State Policy Initiatives
- US Travel Odyssey Awards
- US Travel Odyssey Awards Submission
- China-US Tourism Directors Summit
- International Conference
- Community Outreach
- Community Outreach Presentations
- Insights Online Redesign
Domestic
- BridgeTrack
- Winter Deals
- Search Engine Marketing
- Domestic Web Site Audit
- International Web Site Audit
- Spring Wine & Food Co-op
- Culture California
- Culture California Ad
- California Fun Spots
- Shop California
Research
- Brand Advertising Matrix
- Spring 08 Domestic Advertising ROI
- Fall 08 Domestic Advertising Reach
- UK Spring 08 Advertising ROI
- Japan Spring 08 Advertising Reach
- Canada 07-08 Advertising ROI
Publications
Technology
Communications
- Domestic Media Relations Outreach
- Domestic Media Relations Press Releases
- Domestic Media Relations Coverage Grid
- Domestic Media Fams
- Advertising Added Value
- Digital Assets Collection
Travel Trade
Rural
California Welcome Centers
Global
UK
- World Travel Market
- World Travel Market VIP Event
- UK Consumer Ski Activity
- The Wine Show
- VisitUSA UK Road Shows
- Summary of Accomplishments
Japan
- Japan Brand Advertising
- Japan Communications
- Japan Travel Trade Co-op Programs
- Japan E-Marketing Promotions
- JATA World Trade Fair
- Summary of Accomplishments
South Korea
- Korea Office Launch Event
- Korea Web Site Launch
- 7 Reasons to Visit Publication
- Asiana In-Flight Magazine
- Summary of Accomplishments
Germany
Australia
- Hertz & Qantas Holidays Campaign
- Beyond Your Imagination Road Show
- Air New Zealand Co-op Campaign
- Air New Zealand Brochure
- Summary of Accomplishments
Canada
Mexico
China
Secondary/Emerging
- India Sales Mission
- India Market Analysis
- ABAV Trade Show
- FIT Trade Show
- Travelution Marketing Piece
Financials
Administration
Commission and Marketing Committee Meeting – October 8, 2008
Agendas and Minutes
Commission
Agenda – October 8, 2008
Minutes – May 20, 2008
Marketing Advisory Committee
Agenda – October 8, 2008
Minutes – May 20, 2008
Domestic
Brand Advertising
Fall/Winter National TV Campaign
Fall/Winter Western Retail Campaign
California Snow Campaign
Wine & Food Campaign
Interactive Agency
Interactive Agency Introduction
Cooperative Promotions
California Fun Spots
Shop California
California State Parks
California Insider Fall/Winter Insert
Rural
Rural Tourism Program
California Cultural and Heritage Tourism Council
Amgen Tour of California
California Welcome Centers
California Welcome Center Program
Technology
Web Content Acquisition Program
B2B Web Strategy
Communications
Domestic Media Plan
Domestic Media Relations Outreach
Domestic Media Fams
Wine & Food Media Outreach
Media News
What’s New in California
Industry Communications
Community Outreach
Field Representatives
Travel Trade
18-Month Calendar of Events
Pow Wow
NTA Chinese Tour Operator Event
Research
International Visitor Country Profiles
California Research Bulletin
Domestic Air Arrivals Interactive Tool
International
United Kingdom
Summary of Accomplishments
UK Advertising – Times Partnership
UK Web Site
UK Super Fam
BBC World – Cutting Edge CA
Japan
Summary of Accomplishments
Japan Brand Advertising
Japan Web Site/Technology
Kansai TV Coverage
Korea
South Korea Representation
Germany
Summary of Accomplishments
Australia & New Zealand
Summary of Accomplishments
Qantas Holidays Achievers Super Fam
Beyond Your Imagination Road Show
Hertz Point of Sale Campaign
Travel Daily California Campaign
Canada
Summary of Accomplishments
Toronto Trade Launch
Addison Travel Shows: Western Canada
California Style Promotion
Mexico
Mexico Office RFP
Promoting California in Mexico
Mexico Nissan Fam
China
China RFP Schedule
Secondary / Emerging
Scandinavia – Limited Representation
Brazil – Limited Representation
LAN Airlines West Coast Launch
La Cumbre
Financials
FY 07/08 Financials - Ending July 30, 2008
FY 07/08 Financials - Ending August 31, 2008
FY 07/08 Audit
Administration
DCI USA Plan (Adobe PDF File)
DCI Canada Plan (Adobe PDF File)
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