International Visitor Profiles

Country Reports

Profiles and trip characteristics for travel to California from key primary and secondary markets.  Includes visitor volume and spending as well as planning times, length of stay,activities and more.  Also shows how each market differs from the norm in terms of these characteristics.

Primary Markets:

• Australia/New Zealand (2008)
• Canada  (2008)
• Germany (2008)
• Japan (2008)
• Mexico (air) (2008)
• Mexico (all travelers) (2008)
• South Korea (2008)
• United Kingdom/Ireland (2008)

 Secondary Markets:

• Brazil/South America (2008)
• China (PRC)/Hong Kong (2008)
• France (2008)
• India (2008)
• Italy (2008)
• Israel (2008)
• Malaysia (2007)
• Netherlands (2008)
• Philippines (2007)
• Singapore (2007)
• Spain (2008)
• Sweden (2007)/Scandinavia (2008)
• Taiwan (2008)
• Thailand (2007)