International Media Fams - The Americas & South Pacific 2009

Contacts

Amanda Moreland
amoreland@visitcalifornia.com
(916) 319-5424

Milestone Dates

01/01/2009 - Ongoing

Fees

TBA

Description

Inspire and educate media from Mexico, Canada, Australia and New Zealand through first-hand experience of the state. Secure media coverage in key international markets by sourcing and facilitating press trips that showcase various destinations, properties and attractions.

Background/Accomplishments

CTTC hosted four Canadian media for the 2007 Los Angeles Media Reception, who spent time after the event traveling through Southern California. This fam generated coverage for L.A., Beverly Hills, Newport Beach, West Hollywood and Palm Springs, among others. For the 2008 San Francisco Media Reception, CTTC hosted two Canadian journalists—one traveled to Monterey/Santa Cruz, and one covered San Francisco.

Partner Benefits

Editorial coverage of your product offers first-hand endorsement to consumers in key international travel markets.

Coverage can be arranged to appear in a timely fashion to support domestic activity and peak booking patterns in this market to maximize return.

Details

CTTC will facilitate the opportunity to host selected individual and group media trips. Supporting details are provided including:
Predicted media value/ROI

Metrics

Resulting coverage is analyzed in terms of equivalent ad value and therefore ROI of funds invested.
Partner Web sites will also be included where relevant, allowing the tracking of hits if a specific URL is provided.

Fee Details

Dependent upon fam and level of support.

Key Dates

Media trips will be proposed a minimum of four weeks before arrival. Opportunities arising beyond this time frame will be considered on a case-by-case basis.

Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.

Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.

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