01/01/2010 - Start
12/31/2010 - End
$1,500 - Participation Fee
The Attractions Co-op Program (also referred to as California Fun Spots) is a marketing co-op program designed to help promote attractions throughout California by offering downloadable savings coupons at visitcalifornia.com/funspots. To participate in Fun Spots, an attraction must present a redeemable offer, such as a percentage or dollar amount off an admission ticket.
The definition of an attraction, as it relates to the Fun Spots page at visitcalifornia.com/funspots, is an entertainment venue that is offered to the public, such as the following: museums; theme parks; amusement parks; performance and dinner theatres; sporting activities; spectator sports; tours; nature attractions such as caves, zoos, and aquariums; and boardwalks and piers that offer activities in which a ticket is required.
The following venues are excluded from the Fun Spots page: restaurants, retail locations, art galleries and any other venue that offers free admission to the public. Any venue located outside of California is also excluded from participation. The California Travel and Tourism Commission (CTTC) has the right to modify the above criteria at any time.
As CTTC’s longest running cooperative marketing program, California Fun Spots represents a consistent 19-year partnership commitment between CTTC and many of California’s most-visited and best-known attractions. Most importantly, the California Fun Spots brand is a well-regarded and familiar tourism brand.
CTTC recently conducted a partner satisfaction study of Fun Spots participants, and overall feedback was positive. CTTC is working with its interactive agency, Sapient, to help improve and enhance the user experience by redesigning the visitcalifornia.com/funspots landing page, increasing the likelihood of more downloads and coupon redemptions as well as making it easier to find the coupons Web visitors are looking for. The Fun Spots logo was also recently revamped to be more Web friendly and in line with the California attitude.
Get in front of consumers planning trips, looking for things to do, and searching out deals on attractions at our VisitCalifornia.com Web site! The Fun Spots page is located in the Deals section of visitcalifornia.com and downloadable coupons allow you to individually track redemptions at your location.
Opportunity to change your offer up to four times a year to support your sales effort, seasonal offers, etc. (change schedule to be determined by January 1, 2010).
From January 1 to September 30, 2009, the Fun Spots program generated 87,142 unique page views.
The cumulative results from Jan 1 - September 30, 2009 were:
- 84,256 Downloaded coupons
- 51,492 Click-thrus to attractions' website
- 167,233 Deals page views
- 113,509 Fun Spots page views
Fun Spots is a cooperative marketing effort of California's leading family attractions designed to increase exposure and ticket sales at partner attractions.
Program details include:
- a 60-word listing in the Deals section of visitcalifornia.com
- Photo or logo next to listing
- Downloadable coupon for attraction's special offer (may include your tracking code or bar code)
- a link from attraction's basic listing (found through site's search engine) to the "Fun Spots" page.
- 3 links to attraction's homepage from: title of attraction, attraction logo or photo, URL address line
The following Web stats will be reported on a quarterly basis:
• # of downloaded coupons for your attraction
• # of click-thrus to your Web site
• # of Fun Spots page views
• # of Deals page views
• # of total downloads of all Fun Spots coupons
• # of click-thrus to all Fun Spots partners' Web sites
• Average CTR (click-thrus from Fun Spots page)
Measures of success for CTTC:
- # of participants in the program
- partner satisfaction
- overall coupon downloads
- Enhanced Listing: 60 words of descriptive copy
- Photo or logo appearing with listing (100 x 100 pixels, jpeg file)
- Logo for coupon: 300 dpi (approx. 2 " in either direction, jpeg file)
- Max. 75 words including: offer, restrictions, expiration date, code or barcode, if you wish for internal tracking purposes
- Consumer contact information for coupon: attraction name, address, phone, website address
Program runs January 1 - December 31, 2010.
Attractions may join the 2010 California Fun Spots program anytime through September 1, 2009 - June 30, 2010 at the full price of $1,500.
Attractions may sign up in September 2010 for the 2011 Fun Spots program.
Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.
Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.