International Media Fams

International Media Fams - Europe 2009

Contacts

Kat Burnside
kburnside@visitcalifornia.com
916.319.5421

Milestone Dates

01/01/2009 - Ongoing

Fees

TBA

Description

Inspire and educate European media about California through first-hand experience of the state. Secure media coverage in the U.K., Ireland, Germany and Scandinavia by sourcing and facilitating press trips that showcase various destinations, properties and attractions.

Background/Accomplishments

Now and Then is the main holiday program in the U.K. Filmed in San Francisco in 2008, "Wish You Were Here" captured changes the City went through since it was featured on the show in the 1970s. This effort resulted in a 30-minute program that aired on ITV, with an ROI of $379 million.

No Frontiers is the only holiday program in Ireland and has recently been moved to a primetime slot on Sunday evenings. The crew looked at food and wine-based holidays in San Francisco and Sonoma County, producing an ROI of $103 million.

VOXTOURS, Germany’s most successful TV travel program, returned to California in the spring of 2008 to film its popular TV show “The California Reporter.” Featuring the experiences of ordinary citizens who have won a working holiday as amateur broadcasters, this show is watched up to 1.31 million viewers. The 2008 broadcast showcased attractions and activities in San Diego, the L.A. and San Francisco areas, Sonoma County, Gold Country, Desert and the High Sierras. In addition to the TV show, “California Reporter” blogs on the VOX Web site reach an additional 730,000 unique users per month.

Partner Benefits

Editorial coverage of your product offers first-hand endorsement to the European consumer.
Coverage can be arranged to appear in a timely fashion to support domestic activity and peak booking patterns in this market to maximize return.

Details

CTTC will facilitate the opportunity to host selected individual and group media trips. Supporting details are provided including:
Page rage and predicted media value/ROI

Metrics

Resulting coverage is analyzed in terms of equivalent ad value and therefore ROI of funds invested. Partner Web sites will also be included where relevant, allowing the tracking of hits if a specific URL is provided.

Fee Details

Dependent upon fam and level of support

Key Dates

Media trips will be proposed a minimum of four weeks before arrival. Opportunities arising beyond this time frame will be considered on a case-by-case basis.

Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.

Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.

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