International Visitor's Guide - Japan 2011
Contacts
Melinda Sheehan
sheehanm@sunset.com

Milestone Dates
TBA

Fees
$3,685 -  $21,625

Description
STAY TUNED FOR 2011 VISITOR GUIDE OPPORTUNITIES.
 
CTTC’s International Visitor's Guides were updated and improved for 2010. Each market will now receive its own unique version of the guide, so that the content and images best reflect the main interests and visual look that work for a given international market. In addition, all guides will include:
  • DIVERSE, FULL-STATE COVERAGE: Itineraries aim to give readers a great experience over several days (most international travelers plan on spending at least two weeks in CA, and like to cover a lot of ground).
  • A WIDE RANGE OF ACTIVITIES AND EXPERIENCES: Trip itineraries will give a range of experiences - culture, luxury, pampering, wine/dine, family fun, state and national parks, iconic destinations, etc.
  • FUN DETAILS AND INSIDE SCOOPS: Each itinerary includes special sidebars that focus on interesting background information, insights from locals, celebrity hooks, must-see festivals, new ways to enjoy classic destinations, etc.
  • EXCEPTIONAL PHOTOGRAPHY: Images capture and inspire the reader, and compel him/her to take action. In many cases, images will be versioned to match the interests (both in terms of content and visuals) of the particular country.
  • HELPFUL MAPS: Clean, full page design, with detailed and navigable maps for each itinerary.
  • DETAILS ON WEATHER, MILEAGES, WATER TEMPERATURE, and MORE: Hard working, fact-filled guides give international travelers the kind of useful information they need to plan a trip.
The Japan guide will be 20 pages.  

Partner Benefits
Advertising in the International Visitor's Guide - Japan is the perfect opportunity for businesses and DMOs of all sizes to put information in front of Japanese travelers as they plan and take their trips in California, as well as Japanese tour guide operators.
Details
Advertising Opportunities:
  • Display Ads: Full Page, 1⁄2 Page (v or h), 1⁄4 Page
  • Premium Placement Available: Back Cover, Inside Front Cover, Inside Back Cover
  • Cooperatives: There are co-op programs for many of the destinations throughout the state. Ask your sales rep if one is forming in your area.  

Mechanical Specification
International Consumer Guides - Japan
 
Below are a brief summary of specifications.   
 
Trim Size: 7" x 10" Binding: Saddle Stitch
 
Unit Sizes (Non-Bleed):
Full Page: 6 1⁄4" x 9 1⁄4"
1⁄2 Page (v): 3" x 9 1⁄4"
1⁄2 Page (h): 6 1⁄4" x 4 1⁄2"
1⁄4 Page: 3" x 4 1⁄2"
 
Unit Sizes (Bleed): Size: Bleed Safeties: Bleed Live Area:
Full page: 7 1⁄4" x 10 1⁄4"
Top: 1⁄2"
Bottom: 6 1⁄4" x 9 1⁄4"
Side:1⁄2"
1⁄4" safety at the gutter (1⁄8" each side)
 
Please contact your sales rep to get a full specifications sheet on file formats and to answer any further questions.

Fee Details
 Japan, Australia, New Zealand, South Korea, and China are sold together as one ad buy. The total circulation of the ad buy is:
 
Japan:           18,000 
Australia:       10,000
New Zealand:   5,000
South Korea:    6,000
China:           10,000
Total:              49,000
 
Rates:
 
Spread................................$21,625
Full Page.............................$12,110
1/2 Page (v or h)..................$6,490
1/4 Page.............................$3,685
Back Cover..........................$15,135
Inside Front Cover................$14,270
Inside Back Cover.................$12,975

Key Dates
Stay tuned for 2011 Visitor Guide opportunities.

Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.

Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.

Slide Show
Photos
Videos
Contacts
Melinda Sheehan
sheehanm@sunset.com

Milestone Dates
TBA

Fees
$3,685 -  $21,625

Description
STAY TUNED FOR 2011 VISITOR GUIDE OPPORTUNITIES.
 
CTTC’s International Visitor's Guides were updated and improved for 2010. Each market will now receive its own unique version of the guide, so that the content and images best reflect the main interests and visual look that work for a given international market. In addition, all guides will include:
  • DIVERSE, FULL-STATE COVERAGE: Itineraries aim to give readers a great experience over several days (most international travelers plan on spending at least two weeks in CA, and like to cover a lot of ground).
  • A WIDE RANGE OF ACTIVITIES AND EXPERIENCES: Trip itineraries will give a range of experiences - culture, luxury, pampering, wine/dine, family fun, state and national parks, iconic destinations, etc.
  • FUN DETAILS AND INSIDE SCOOPS: Each itinerary includes special sidebars that focus on interesting background information, insights from locals, celebrity hooks, must-see festivals, new ways to enjoy classic destinations, etc.
  • EXCEPTIONAL PHOTOGRAPHY: Images capture and inspire the reader, and compel him/her to take action. In many cases, images will be versioned to match the interests (both in terms of content and visuals) of the particular country.
  • HELPFUL MAPS: Clean, full page design, with detailed and navigable maps for each itinerary.
  • DETAILS ON WEATHER, MILEAGES, WATER TEMPERATURE, and MORE: Hard working, fact-filled guides give international travelers the kind of useful information they need to plan a trip.
The Japan guide will be 20 pages.  

Partner Benefits
Advertising in the International Visitor's Guide - Japan is the perfect opportunity for businesses and DMOs of all sizes to put information in front of Japanese travelers as they plan and take their trips in California, as well as Japanese tour guide operators.
Details
Advertising Opportunities:
  • Display Ads: Full Page, 1⁄2 Page (v or h), 1⁄4 Page
  • Premium Placement Available: Back Cover, Inside Front Cover, Inside Back Cover
  • Cooperatives: There are co-op programs for many of the destinations throughout the state. Ask your sales rep if one is forming in your area.  

Mechanical Specification
International Consumer Guides - Japan
 
Below are a brief summary of specifications.   
 
Trim Size: 7" x 10" Binding: Saddle Stitch
 
Unit Sizes (Non-Bleed):
Full Page: 6 1⁄4" x 9 1⁄4"
1⁄2 Page (v): 3" x 9 1⁄4"
1⁄2 Page (h): 6 1⁄4" x 4 1⁄2"
1⁄4 Page: 3" x 4 1⁄2"
 
Unit Sizes (Bleed): Size: Bleed Safeties: Bleed Live Area:
Full page: 7 1⁄4" x 10 1⁄4"
Top: 1⁄2"
Bottom: 6 1⁄4" x 9 1⁄4"
Side:1⁄2"
1⁄4" safety at the gutter (1⁄8" each side)
 
Please contact your sales rep to get a full specifications sheet on file formats and to answer any further questions.

Fee Details
 Japan, Australia, New Zealand, South Korea, and China are sold together as one ad buy. The total circulation of the ad buy is:
 
Japan:           18,000 
Australia:       10,000
New Zealand:   5,000
South Korea:    6,000
China:           10,000
Total:              49,000
 
Rates:
 
Spread................................$21,625
Full Page.............................$12,110
1/2 Page (v or h)..................$6,490
1/4 Page.............................$3,685
Back Cover..........................$15,135
Inside Front Cover................$14,270
Inside Back Cover.................$12,975

Key Dates
Stay tuned for 2011 Visitor Guide opportunities.