International Visitor's Guide - United Kingdom 2011

Contacts

Melinda Sheehan
sheehanm@sunset.com

Milestone Dates

TBA

Fees

$3,900 - $17,040

Description

STAY TUNED FOR 2011 VISITOR GUIDE OPPORTUNITIES.

CTTC’s International Visitor's Guides were updated and improved for 2010. Each market will now receive its own unique version of the guide, so that the content and images best reflect the main interests and visual look that work for a given international market. In addition, all guides will include:

DIVERSE, FULL-STATE COVERAGE: Itineraries aim to give readers a great experience over several days (most international travelers plan on spending at least two weeks in CA, and like to cover a lot of ground).
A WIDE RANGE OF ACTIVITIES AND EXPERIENCES: Trip itineraries will give a range of experiences - culture, luxury, pampering, wine/dine, family fun, state and national parks, iconic destinations, etc.
FUN DETAILS AND INSIDE SCOOPS: Each itinerary includes special sidebars that focus on interesting background information, insights from locals, celebrity hooks, must-see festivals, new ways to enjoy classic destinations, etc.
EXCEPTIONAL PHOTOGRAPHY: Images capture and inspire the reader, and compel him/her to take action. In many cases, images will be versioned to match the interests (both in terms of content and visuals) of the particular country.
HELPFUL MAPS: Clean, full page design, with detailed and navigable maps for each itinerary.
DETAILS ON WEATHER, MILEAGES, WATER TEMPERATURE, AND MORE: Hard working, fact-filled guides give international travelers the kind of useful information they need to plan a trip.

The U.K. guide will be 52 pages.

Partner Benefits

Advertising in the International Visitor's Guide - U.K. is the perfect opportunity for businesses and DMOs of all sizes to put information in front of British travelers as they plan their trips to California, as well as British tour guide operators.

Details

Advertising Opportunities:

Display Ads: Full Page, 1⁄2 Page (v or h), 1⁄4 Page
Premium Placement Available: Back Cover, Inside Front Cover, Inside Back Cover
Cooperatives: There are co-op programs for many of the destinations throughout the state. Ask your sales rep if one is forming in your area.

Mechanical Specification

International Consumer Guides - U.K.

Below are a brief summary of specifications.

Trim Size: 7" x 10"

Binding: Sattle Stitch

Unit Sizes (Non-bleed):

Full Page: 6 1/4" x 9 1/4"

1/2 Page (v): 3" x 9 1/4"

1/2 Page (h): 6 1/4" x 4 1/2"

1/4 Page: 3" x 4 1/2"

Unit Size (Bleed): Size: Bleed Sateties: Bleed Live Area

Full Page: 7 1/4" x 10 1/4"

1/2" Top, Bottom

6 1/4" x 9 1/4" Side

1/4" safety at the gutter (1/8" each side)

Please contact your sales rep to get a full specifications sheet or to answer any further questions.

Fee Details

The UK, Germany and Scandinavia are sold together as one ad buy.

The total circulation of ad buy is:

Germany: 80,000

Scandinavia: 5,000

UK: 75,000

Total: 160,000

Rates:

Spread................................$17,040

Full Page.............................$11,360

1/2 Page (v or h)..................$6,800

1/4 Page.............................$3,900

Back Cover..........................$13,630

Inside Front Cover................$12,490

Inside Back Cover.................$11,930

Key Dates

Stay tuned for 2011 Visitor Guide opportunities.

Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.

Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.

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