California Welcome Center (CWC) Promo Opportunities 2009
Contacts
Sophia Thompson
sthompson@tourism.ca.gov
916-445-1094

Milestone Dates
01/01/2009 -  Ongoing

Fees
TBA

Description
The 14 California Welcome Centers (CWCs) service over 5 million travelers with information, resources, and collateral materials, encouraging visitation to extend their stay. All CWCs service travelers visiting California by providing destination, attractions, performing arts and accommodations brochures that represent all regions across the state. Most CWCs also provide reservation services, Internet access, regional and California merchandise, attraction ticket sales and plasma screen advertising.
Background/Accomplishments
The CWC program incorporates education and outreach. The program maintains a presence at major tourism conferences, including the California Conference on Tourism and the Rural Tourism Conference, in order to educate regions on benefits of having a CWC and to encourage the tourism industry to partner with the CWCs. The CWCs operate with the core strategies of branding, education and promotion.

Partner Benefits
  • Your immediate area can be promoted to give travelers a reason to stay longer.
  • There’s something available for every type of traveler if you want to discover more about what California has to offer.
  • It’s a great opportunity for advertising that will be receiving state-wide representation.
  • This is a great opportunity for advertisers looking for international exposure.
  • Kiosk advertising at front door of each center
  • Plasma Screen advertising package
  • A spectacular opportunity for DMOs who are looking for programs with year-round exposure.

Details
Visibility is available through an exclusive Web site that receives an average of 7 million monthly hits. Provide training to CWC Managers in specific areas, such as, sponsorship, trends and best practices for welcome centers, and creative retail strategies.

Key Dates
Ongoing
Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.

Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.

Slide Show
Photos
Videos
Contacts
Sophia Thompson
sthompson@tourism.ca.gov
916-445-1094

Milestone Dates
01/01/2009 -  Ongoing

Fees
TBA

Description
The 14 California Welcome Centers (CWCs) service over 5 million travelers with information, resources, and collateral materials, encouraging visitation to extend their stay. All CWCs service travelers visiting California by providing destination, attractions, performing arts and accommodations brochures that represent all regions across the state. Most CWCs also provide reservation services, Internet access, regional and California merchandise, attraction ticket sales and plasma screen advertising.
Background/Accomplishments
The CWC program incorporates education and outreach. The program maintains a presence at major tourism conferences, including the California Conference on Tourism and the Rural Tourism Conference, in order to educate regions on benefits of having a CWC and to encourage the tourism industry to partner with the CWCs. The CWCs operate with the core strategies of branding, education and promotion.

Partner Benefits
  • Your immediate area can be promoted to give travelers a reason to stay longer.
  • There’s something available for every type of traveler if you want to discover more about what California has to offer.
  • It’s a great opportunity for advertising that will be receiving state-wide representation.
  • This is a great opportunity for advertisers looking for international exposure.
  • Kiosk advertising at front door of each center
  • Plasma Screen advertising package
  • A spectacular opportunity for DMOs who are looking for programs with year-round exposure.

Details
Visibility is available through an exclusive Web site that receives an average of 7 million monthly hits. Provide training to CWC Managers in specific areas, such as, sponsorship, trends and best practices for welcome centers, and creative retail strategies.

Key Dates
Ongoing

Links
Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.