Online Advertising on visitcalifornia.com 2009/2010
Contacts
Melinda Sheehan
sheehanm@sunset.com

Milestone Dates
01/01/2009 -  Ongoing

Fees
$1,650 -  $5,800

Description
Online banner opportunities are available on visitcalifornia.com, the official consumer Web site of the state of California. Advertisers have their choice of two banner placements (180x150) that are available on the right sidebar area of many pages on the site. Opportunities include time-based buys and impression guarantees.

Partner Benefits
Online advertising on visitcalifornia.com brings in good leads and click-thru results. To find out more, contact John Trumbull with Sunset.

Details
Advertising Opportunities:
  • Two banner placements (180x150) are available on the right sidebar throughout the Web site.
  • Guaranteed impressions –180 x 150 Top and Bottom Positions available in these sections:
      • Explore California
      • Specific “Region” Under Explore California
      • Lifestyle
      • Things To Do
      • Specific “Activity” Under Things To Do
      • Travel Tools
      • Run of Site
  • Time-based ad buys (No impression guarantees)
      • Minimum of three months required. Campaign can start at any time, based on availability.

Metrics
Ad traffic reports are available for each advertiser and include impressions, clicks and click-throughs.  

Fee Details
Guaranteed impressions –180 x 150 Top and Bottom Positions available in these sections:
      • Explore California $35 CPM
      • Specific “Region” Under Explore California $35 CPM
      • Lifestyle $35 CPM
      • Things To Do $35 CPM
      • Specific “Activity” Under Things To Do $35 CPM
      • Travel Tools $35 CPM
      • Run of Site $30 CPM
      • All rates gross+
 
Time-based ad buys (No impression guarantees)
      • Annual Commitment $5,800 / Year
      • Minimum of three months required
      • Pricing adjusted for mid-month start or end dates
      • January - March............$550/month
      • April - June...................$1,000/month
      • July - September...........$1,700/month
      • October - December.......$550/month

Key Dates

Ongoing


Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.

Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.

Slide Show
Photos
Videos
Contacts
Melinda Sheehan
sheehanm@sunset.com

Milestone Dates
01/01/2009 -  Ongoing

Fees
$1,650 -  $5,800

Description
Online banner opportunities are available on visitcalifornia.com, the official consumer Web site of the state of California. Advertisers have their choice of two banner placements (180x150) that are available on the right sidebar area of many pages on the site. Opportunities include time-based buys and impression guarantees.

Partner Benefits
Online advertising on visitcalifornia.com brings in good leads and click-thru results. To find out more, contact John Trumbull with Sunset.

Details
Advertising Opportunities:
  • Two banner placements (180x150) are available on the right sidebar throughout the Web site.
  • Guaranteed impressions –180 x 150 Top and Bottom Positions available in these sections:
      • Explore California
      • Specific “Region” Under Explore California
      • Lifestyle
      • Things To Do
      • Specific “Activity” Under Things To Do
      • Travel Tools
      • Run of Site
  • Time-based ad buys (No impression guarantees)
      • Minimum of three months required. Campaign can start at any time, based on availability.

Metrics
Ad traffic reports are available for each advertiser and include impressions, clicks and click-throughs.  

Fee Details
Guaranteed impressions –180 x 150 Top and Bottom Positions available in these sections:
      • Explore California $35 CPM
      • Specific “Region” Under Explore California $35 CPM
      • Lifestyle $35 CPM
      • Things To Do $35 CPM
      • Specific “Activity” Under Things To Do $35 CPM
      • Travel Tools $35 CPM
      • Run of Site $30 CPM
      • All rates gross+
 
Time-based ad buys (No impression guarantees)
      • Annual Commitment $5,800 / Year
      • Minimum of three months required
      • Pricing adjusted for mid-month start or end dates
      • January - March............$550/month
      • April - June...................$1,000/month
      • July - September...........$1,700/month
      • October - December.......$550/month

Key Dates

Ongoing



Links
Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.