11/20/2009 - Submission
11/20/2009 - Start
$7,080 - 1/6 Page
$11,800 - 1/3 Page
$19,175 - 1/2 Page
$29,500 - Full Page
CTTC has partnered with Custom Marketing Group (CMG) to implement a spring/summer pre-printed magazine insert program distributed in the Western United States to support the primary markets.
For spring/summer 2010, CTTC will showcase the best of the state through "California High Fives" - a new and fresh approach to presenting inside scoops and insider information offline and online. In addition to reinforcing California's unique attitude and lifestyle, this multi-page editorial-style travel planner will reinforce why you'll get more value from a California vacation this spring/summer.
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Reach upscale travelers in the Western US markets and Canada
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Spring/summer effort helps market the peak travel season and provides new, unique reasons for visiting California
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Leverage your marketing dollars and align your brand with the state in this California branded print campaign
Total Print Circulation: 700,000 Magazine Inserts:
Travel + Leisure - 205,000 circ. (April 2010)
Budget Travel - 270,000 circ. (March 2010)
Outside - 225,000 circ. (March 2010)
Online Extension:
Given that 87% of travelers are online and nearly 7 in 10 are researching their trip online (source: 2009 Forrester data), CTTC has become increasingly focused on the web as a channel to cost efficiently and effectively reach active travel buyers and has invested in targeted online media programs and long-term online sponsorships with the likes of Expedia, Travelocity and TripAdvisor.
Participating Full Page partners will be included as content partners within California’s larger sponsorship programs with the OTAs. Partners can incorporate content and offers on the microsites themselves and also participate as co-branded participants with microsite promotional opportunities. Full Page partners will also be integrated within CTTC’s ‘new and improved’ eNewsletter program. Specific details regarding this online extension will be provided upon finalization of CTTC’s online sponsorships and media plan.
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Number of program partners, ads sold, total number of pages
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Partner satisfaction
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California travel activity among American Express card holders receiving direct mail
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Web statistics
RATES:
Full Page: $29,500 Net
1/2 Page: $19,175 Net
1/2 Page: $11,800 Net
1/6 Page: $7,080 Net
Deadlines:
Closing: November 20, 2009
Supplied Ad Materials: November 30, 2009
Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.
Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.