03/14/2009 - End
03/10/2010 - Start
$350 - Secondary Delegate
$3,000 - Primary Delegate
ITB Berlin is the world's largest travel exhibition and is recognized as the primary opportunity to reach the European travel trade, as well as the German consumer. The show is open to the travel trade on designated days and to the consumer on the weekend. A press room is available within the USA Pavilion for distribution of press materials. Although appointments are not prescheduled by show organizers, CTTC utilizes its German office, MSi, to schedule appointments with all California delegates. CTTC also provides a marketing update to the California delegation on the Germany/Switzerland/Austria travel and tourism industry.
- Exhibit as a part of California booth
- One working station on the perimeter of California’s ITB stand.
- All coordination of the California’s ITB stand (branded), trade show and trip logistics.
- Delegate briefing including Germany/Switzerland/Austria market overview on Tuesday, March 10.
- Shipping of all collateral materials from Burlingame to ITB in Berlin
Open to all California CVBs, hotels, attractions, receptive companies and transportation companies looking to build on existing business and seek new business from all over the world.
Also, if desired, ITB is a great opportunity to promote your product to the public.
Total number of leads generated at the show. Total number of leads that turn into new business opportunities.
CTTC measures success by:
- Number of participants
- Level of participants’ satisfaction
- Number of statewide leads
Primary delegates: $3,000
Secondary delegate: $350
DEADLINE TO REGISTER IS JANUARY 11, 2010
March 10-14, 2010
Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.
Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.