05/01/2009 - Submission
05/01/2010 - Start
12/31/2010 - End
$18,000 - Half panel
$35,000 - Full panel
AD RESERVATION DEADLINE WAS MAY 1, 2009 FOR THE 2010 STATE PARKS VISITORS MAP.
STAY TUNED FOR 2011 STATE PARKS VISITORS MAP OPPORTUNITIES.
The California State Parks Welcome Map is a large fold-out map of California showing all 278 state parks and giving information about park highlights and fun things to do in the state. 1.2 million copies of The Map are distributed at all California State Park entrances, Welcome Centers, and Visitors Bureaus across the state.
The Map also includes a select number of advertisements, including a section for California-based “eco” destinations. Maps begin distribution at parks in May 20 and last throughout the year, until quantities are depleted.
- A great opportunity for DMOs and other partners to reach beyond the average tourist, to park visitors who have a more active lifestyle.
- Especially good for rural and eco destinations. Park visitors spend an average of $616 per park trip and take three trips per year, in-state.
- Great year-round exposure.
Half panel or full panel placements on the map pages, with destinations highlighted on the park map. Panel size is 8 x 4.16” and space is limited to 3 full panels. All locations that participate will also get placement on www.parkvisitor.com. There will be 1,500,000 maps printed and distributed in 2009. $35,000 for a full panel (includes creative and printing costs, and web placements)
$18,000 for a half panel (includes creative and printing costs, and web placements)
Ad reservation deadline was May 1, 2009.
Stay tuned for 2010 State Park Visitors Map opportunities.
Below you will find some documents that our Program Managers feel will help you to better understand this program. These documents are for information purposes and may or may not be needed for participation in the program.
Below you will find some links that our Program Managers feel will help you to better understand this program. Please be aware that these links will navigate you to an outside business or entity, and California Travel and Tourism Commission is not responsible for the information contained within these external resources.