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CEO Blog

Read the following for news and thoughts on the California and national travel industries by CEO Caroline Beteta. If you would like to re-distribute any of the following blogs on other blogs, op-eds, or newsletters, or obtain a photo, please contact Jeanne Sullivan at jsullivan@visitcalifornia.com.

Caroline Beteta serves as CTTC’s President and Chief Executive Officer, but also serves as National Chair for the U.S. Travel Association, and as Deputy Secretary for Tourism for the California Business, Transportation and Housing Agency.


11/18/2009 Misinformed Media Continue to Haunt Visitor Industry
11/12/2009 Going Green Key to Making Green
10/28/2009 New National Study Shows Importance of Cultural and Heritage Travel to U.S. Economy (and California)
09/29/2009 Keep America Meeting!
09/10/2009 Tell Your Congressman to Vote Yes on the Travel Promotion Act
09/01/2009 Give the Economy a Boost by Supporting California Wine Month
08/04/2009 Growing Tourism a Blessing in a Struggling Economy
06/29/2009 Silver Linings in the Tourism Industry
06/05/2009 Travel Promotion Act Passes in Senate, Bringing U.S. Closer into the 21st Century of Global Tourism Marketing
05/15/2009 National Tourism Week and Swine Flu "Infodemic" Remind Us We Can't Take Tourism for Granted
04/17/2009 International Tourism Marketing Critical to Boosting Industry and State Economy During the Recession
03/13/2009 Stop the Rhetoric: Meetings Mean Business and Jobs
02/27/2009 Now Is Not the Time to Scale Back on Marketing
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